How Does The Apple iOS14 Update Affect Digital Marketing?

How Does The Apple iOS14 Update Affect Digital Marketing? – New update 2024

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How are we dealing with it?

For our Facebook ads, we have had to adapt and use the data which is collected on Facebook.

Our own ads have been targeting those who have engaged with or like/follow a Facebook page, watched 75% of video ads, target by interest, age, gender, brand, and location. This has been providing us with a large enough audience pool to use for marketing purposes.

Additionally, audiences can even be segmented to target Android users as the iOS update only affects Apple users.

To ensure Facebook marketing campaigns are running at full capacity, marketers must verify their domains within Facebook’s Ads Manager, ensure that the correct pixel is implemented on the site and all tracking is done correctly in Google Analytics.

The Apple iOS update is a great improvement to our digital world, preserving user privacy and protecting our personal data. So, even though we can no longer target warmer leads with our marketing, there are several solutions to overcome this.

After all, targeting by interest provides businesses with a pool of users interested in our products and services.

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