Marketing Manager – Demand Generation
Table of Contents
Marketing Manager – Demand Generation – New update 2024
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The Company
Leading fintech marketing company providing progressive digital technology solutions for the digital age.
The Position
Marketing Manager – as an important member of the marketing team, the position will own a variety of marketing channels with the opportunity to test new marketing approaches and generate demand; apply data-driven, go-to-market plans for inbound and outbound channels.
Position: Marketing Manager – Demand Generation
Reference: 7010
Reports to: Senior Marketing Manager/VP Marketing
Compensation: Commensurate with experience
Location: New York Headquarters (MI, NC, DC)
Education/Experience
- Bachelor’s degree (B. A. / B. S.)
- B2B marketing experience. Previous experience with financial services, technology/SAAS company viewed favorably
Knowledge and Expertise
- Knowledge of Microsoft Word/PowerPoint/Excel, Salesforce.com, and Pardot
- Verbal, written, presentation and communication skills
- Project management – ability to manage multiple projects simultaneously
- Expertise and proficiency – marketing automation platforms, CRM solutions, email marketing, social media and SEO/SEM campaigns
Duties and Responsibilities
- Plan, create, build, test, deploy and optimize demand generation marketing using content and automation strategies; forecast and report impact of demand generation on sales and sales cycle
- Develop unique, relevant marketing content across various online and offline marketing channels
- Collaborate on compelling content and collaterals i.e., webinars, case studies, whitepapers, webpages
- Work closely with product and sales teams on product specific goal setting and execution tactics
- Incorporate a multi-channel approach: using social media strategies, paid search and trade shows to drive demand
For more information, please contact:
Lynda Liner
203-750-8838 x103
lliner@victoriajames.com
If you would like to inquire about this Marketing Manager position, or would like to find out about other current job opportunities, register with us today!
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