Podcast | Brandwidth® Episode 23: Is the 95:5 rule the new 60:40 for B2B?
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Podcast | Brandwidth® Episode 23: Is the 95:5 rule the new 60:40 for B2B? – New update 2024
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In this episode of the Brandwidth® Podcast, BizWisdom’s Sam McEwin joins Brandwidth cohost and brand strategist Dean Millson to discuss:
- What is the 95:5 rule for B2B brands?
- Why it should really be the 5:95 rule
- Is B2B marketing really any different to B2C?
- Where can your future B2B decision-maker be found today?
- What Dean catching a train has to do with B2B brand building
As promised in the show, the number of carwashes per day in Australia is approx. – 450,000 – that’s 164.25M a year! (This is based on 3,000 car wash sites around Australia (source: Carwash.com) doing 200 a day on average. We know of a few of sites here in Australia that average 400 cars a day)
Resources Mentioned
B2B Institute – How B2B Brands Grow –
Relation articles with Podcast | Brandwidth® Episode 23: Is the 95:5 rule the new 60:40 for B2B? in the same categories
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